ADM 3313 Lecture Notes - Lecture 5: Business Model Canvas, Unique Selling Proposition, Target Market

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Learn why business planning is essential (to help makers in us all. Understand the why and how of business planning. Learn of the resources required to complete a business plan. Research report + action plans + financial data. Objective report on the viability of your business idea. A process to prove your good idea is a good business idea. A living document that guides your business o! Go back to the action plan on regular basis to update it. Acts as a road map full of action plans. An addressable need or gap in the marketplace that your product/service will fill. If there is no addressable need or gap, then you need to start over. Need or the gap in the market place. Is there a gap of what currently exists and what customers will be. Look for pain in the market (= opportunity) Identify your target market or: type of business, size, sales etc. ) o!

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