ADM 3321 Lecture Notes - Lecture 3: Google Scholar, Serving Size, Microsoft Powerpoint
23 Feb 2016
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Find a newsworthy story in the press that reports a story of relevance to cb. Identify some research ideas that relate to the topic. Find 2-3 academic articles that offer deeper insight into the topic (use google scholar or other database) Report your findings in a single powerpoint slide (using the template provided on blackboard) The characteristics of a newsworthy story include: o! Timing: topics which are current, new (past 4 months) o! Proximity: stories that happen near us or in places that are similar to where we live. Human interest: appeal to emotion, or are offbeat or interesting. Package size names have meaning and impact consumer perceptions of value. Discuss culture in terms of its functions and dimensions of variability. Values, ethics, rituals, traditions, material objects and service o! A society"s personality produced or valued by the members of a society. Consumption choices cannot be understood without cultural context.
