ADM 3321 Lecture Notes - Lecture 2: Consumer Protection, Consumerism, Clinical Psychology
23 Feb 2016
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Imagination is an important aspect of consumer behaviour. (wedding video in class) The cake serves as a tone to the wedding. Good service before and after they make their selections. Convenience, not too time-consuming, and in a time and place that fits their schedule. Holistic thinker who organizes system of individual decisions. A movement advocating greater protection of the interests of consumers. There"s so many feelings implicated in pulling off the wedding. There"s passion, feelings, ego, thinking of others, but on the other hand there"s a budget. Purchase with weddings its an experience, once it happens its done. Who would you look to if you fall in the situation. Some group of consumers are vulnerable to ripoffs in the marketplace. Laws and codes of ethics are in place to protect these consumers. Even savvy consumers can be mislead and overwhelmed in certain situations. Reason and emotions co-op mingle in consumer decision-making.
