ADM 3323 Lecture Notes - Lecture 12: Starbucks, Whopper, Collective Intelligence
31 Oct 2016
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Document Summary
Establishing market research tactic would you be willing to help by giving donation vs worded differently. Pamphlet (quantitative): side effects of tinnitus disease. one group with disease info only. One group with call for action + information. The one who got cta were likely to book in for getting vaccinated. Glaxosmithkline (ethics): trial funded yet the company overlooked potential side effects. Nivea (research process): organizing focus groups consisting of females to understand their needs. Coca cola (research gone wrong): qualitative research based on exploratory research. Coca cola did not understand why it was that certain people enjoyed the new coca cola. Pharmaceutical (ethics): 90% of pharmaceutical companies spending more on the pr aspect than the r&d. Hong kong cleanup challenge (ethics): scientific techniques to publicly embarrass the ones that littered. Litter is taken to a lab, the lab extracts dna and uses the data to create images of what the person would look like.
