ADM 3323 Lecture Notes - Lecture 1: Corporate Identity

• School: University of Ottawa
• Department: Administration
• Course: ADM 3323
• Professor: John Palmer

Document Summary

Briefly describe the organization and the problem or issue you wish to help solve. include introduction to organization and to report include strengths and weaknesses of hc. By drawing on the theories, concepts and best practices seen in class and in course materials, describe different alternatives that could help the organization improve. (each section approx. five sentences each) A study shows that those companies who have a good corporate image have a higher percentage of skilled job applicants (ref). Organizations that express positive corporate social policies, those that include concern for the environment, promoting community relations, improving labour relations, and improving diversity, are more attractive to job applicants (215). By improving corporate image and the perceptions that people will have regarding the organization as a whole, hc can increase their prospective pool of applicants. This (cid:449)ill ensure that there is good person to organization fit. etc.