ADM 3326 Lecture 6: Media Digest 2007-2008.pdf
25 Feb 2014
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Document Summary
On behalf of the canadian media directors" council (cmdc) and its president. Bruce claassen, i am delighted to be able to provide you with the 2007-2008 edition of the media digest. Our mission, as ever, is to deliver a succinct digest that presents an up-to-date look at the contemporary facts that reflect the changing nature of the media land- scape in canada. The digest fills a unique need as the chronicler of key trends in the canadian marketplace it is topical, concise and informative. The digest is just one of the many initiatives undertaken by the cmdc each year to advance the effectiveness and understanding of media advertising in canada. The media digest is the result of the contribution of many cmdc member agencies, all of which played an instrumental role in providing the content for this valuable resource to the industry.
