ADM 3326 Lecture Notes - Lecture 5: Slacker, Cadbury Dairy Milk, Kit Kat
25 Feb 2014
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Document Summary
In early 2004, canadian marketing executives for twix faced the challenge of building their brand despite no canadian advertising in 25 years. Sitting in 15th place in terms of market share, Twix received a corporate directive from mars canada inc. to move it into the top 10 by 2007. Mars canada inc. is a division of the us global company known as mars incorporated. The parent company"s expansion reaches to virtually every european nation, many pacific rim countries, latin america, africa, and the middle east. 1940"s with head office establishment in the 1960"s. For about 30 years, the company featured the name effem foods or effem inc. mars canada marketed other chocolate bars like mars, Snickers, bounty, 3 musketeers, and dove, confectionary products such as maltesers, skittles, and starburst, along with three brands of pet food, and uncle ben"s rice products. Twix featured a biscuit and caramel covered in milk chocolate with two to a pack.
