APA 4145 Lecture Notes - Lecture 6: Openup, Takers, Ibm Officevision
12 Jan 2016
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Big chart is called the consumer decision making model (cdm: will have a question on exam about it. Can create a positioning map to compare different aspects. Able to measure more: assess by overlaying different maps. Using all the available variables to create differences in attributes. Building an association through visible evidence that targeted customers value in a manner that is appropriately aligned to the strategic vision of the organization. With all the marketing tools you have available you will create. Want to start off with the price as high as you can since it will be. Many factors influence how you introduce a product there is not a fixed timeline for this (months? years? etc. ) different marketing mixes difficult to change later on. Need significant advertising and promotion for most products at the time of introduction and that can cost a significant amount of money. Want to prolong the life of the product as much as possible.
