APA 4145 Lecture Notes - Lecture 5: Human Factors And Ergonomics, Guerrilla Marketing, Sales Promotion
12 Jan 2016
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Most questions are short answer some questions will require a map or diagram with labels and descriptions. No dgd specific questions (only indirect ideas) Most research indicates people understand what advertising. Maslow"s hierarchy of needs it would push us back down to the bottom where we just worry about survival: marketing can have an impact because of the association. Process map for consumer decision making (see chart on slides: needs recognition should really be a want recognition. What tells us we need something? physiological cues: when we want something we go to look for information about the product internal cues all have an impact on what we get. Elements of marketing: 4ps: what one can be interfaced with the event that you are. Model of consumer behaviour that traces the sequence of. A lot of marketing fails in the movement from desire to action.
