CMN 1148 Lecture Notes - Lecture 1: On The Heavens, Pathos, Stress Management

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Communication: process of simultaneously giving and receiving information. Verbal, non verbal (gestures), depends on different cultures. Provide a common vocabulary or jargon that allows us to talk about a topic. Explain process (how and why we communicate) Visually depict relationships in the different parts of the communication act. Cultural, political, social, or other variables in the environment. Based on knowledge of audience demographics such as age and status (instead of culture, women/man, etc. ) Ethos: appeals based on the source credibility of speaker. Perceived safety or trustworthiness, expertise, sociability, composure, dynamism. Trustworthiness; politicians bringing family on stage or having family pictures, showing you"re just like them (want to keep them safe) Dynamism; energy, being powerful, being strong, assertiveness (viewed best in america) Speaker"s use of evidence (examples, statistics) to support the point of view. Speaker"s use of argumentation and reasoning (general to speci c, cause effect, sign or analogical) to support point of view)

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