CMN 1160 Lecture 9: October 4

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Mohammed El Hashash

Document Summary

The panel or repeated interview technique to achieve a step by step account of how representative voters arrived at their final vote decisions. Applicability: nfl super bowl xlix commercial. Liam used as opinion leader to boost selling the game. Very applicable in advertising and marketing - prominent figures used to sell products because consumers listen to them. Class-dominant theory: the media reflects and projects the view of a minority elite, which controls it. Those people who own and control the corporations that produce media comprise this elite. Culturalist theory: it combines the other two theories and claims that people interact with media to create their own meanings out of the images and messages they receive. Jan 20 2017 will be remembered as the day the people became the rulers of this nation again - resonates with. Interpretation of this speech depends on your education, opinions, beliefs, cultural standpoint.