Document Summary

The message y public opinion is important in mass communication y public opinion is the force to maintain power y how to influence public opinion: investigate what is happening. Propaganda y instructs you what to do y coercion can be involved. Propaganda: a specific type of message in its most general meaning (message is the object of communication) Message: any thought of idea expressed briefly in a plain or secret language, prepared in a form suitable for transmission by any means of communication. Individual or group behaviour can be scientifically studied and explained. Early theories y shameful origins of mass communication theory: gustave le bon and the psychology of the crowd y crowd has feminine attributes y emotional, easily manipulated, instinctive, irrational y foundation of stimulus-response theory. The broadcast y welles and houseman selected the shows and howard koch wrote the dramatic scripts y the introduction (by the announce) did indicate that a dramatization of h. g.

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