CMN 1160 Lecture Notes - Lecture 1: Scientific Method, Empiricism

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Kyle Conway

Document Summary

Required materials: gasher et al. , mass communication in canada, 7th ed, conway, technology/form, fall 2012 ed. (blackboard, articles on blackboard. Technology vs. cultural form: looking at media as a technology/cultural. History in a north american context: influence of american culture on canadian is unavoidable contemporary challenges. Humanities/ cultural studies: use historical or textual analysis, produce qualitative results, draw on materialist epistemology, offer explanatory value. Our approach: we will: distinguish between media as technology (think of it as a physical apparatus) and media as a cultural form (uses to which that apparatus is put, employ circuit model of media study. Television as technology: why was tv developed, what problems were people trying to solve, what choices did people make when they adopted this technology, tv could"ve been two way communication (where you can talk back to it). Youtube made this somewhat possible: tv came about because of choices that people made on how to implement technology.