CMN 1160 Lecture Notes - Lecture 2: Denotation, Connotation

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Effectiveness problem: how do we make sure it has the desired behavioral effect: shannon weaver model ii. iii. i. ii. Three types of noise that could cause these problems of message transmission: semantic noise: slurring words, channel noise: static on the phone, environmental noise: anything that impacts your abilities to decode a message iii. Limitations of this model: does not consider social context of communication, communication is much more effect face to face one on one than one to many, based on idea of one way active sender/ passive receiver, despite all this it is grudgingly accepted, processes of encoding and decoding are very different, decoding is active, the receiver constructs their own meanings, this is where communication breakdowns can happen, semiotic model, concerned with meaning of message and representation of message/ meaning, we have to look at the different types of meanings that are possible, based on cultural influences.