CMN 2132 Lecture Notes - Wanda Cinemas, Machiavellianism, Justifiers
5 Sep 2014
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Document Summary
Chapter 10: selling yourself nonverbally: politics and sales. This chapter focuses on the role of nonverbal communication in the development of personal credibility. The three most important dimensions of credibility are competence, trustworthiness, and dynamism. Competence this dimension is important to credibility which inspires the term confidence and is associated with excellence reflect how competent, qualified, well-informed and intelligent that an individual is judged to be (competent, qualified, well informed, intelligent) A measure of our character as seen by whom we interact with. Our presumed level of trustworthiness is based on our personal qualities, intentions, and attitudes (honest, straight forward, trustworthy, sincere) Defines people"s credibility or image in terms of the level of confidence they are perceived to have. The more dynamic we are perceived to be, the more credible we are apt to be. The development of a communicator"s credibility requires the dimensions of the initial credibility which is the credibility the communicator"s possesses before communication begins.
