CMN2160 Lecture Notes - Lecture 6: Keystone Pipeline, Hypodermic Needle, Media Studies
18 Sep 2017
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Recap media audience do not just received info passively but are actively involved, often unconsciously, in making sense of the message within their personal and social contexts/ Decoding of a media message may therefor be in uenced bus ugh things as family background, beliefs values, culture, interests, education and experiences. President trump vs lincoln and jfk - suggesting the denial of representative democracy populism is a political style that mobilizes the alienation against the government. Based on the premise of an all powerful media with uniform and direct effects on the viewer or audience. The hypodermic needle theory is therefore an effects theory that contends viewers are passive, and directly affected by what they view; people accept the message they see without considering its merits. Several factors contributed to the strong effects theory of communication, including . Major factors of mass panic caused by the war of the worlds radio prank: Fear of the unknown, uncertainty and unpredictability.
