CMN 2173 Lecture Notes - Lecture 11: Cybernetics, Side Platform, Crowdsourcing
8 Mar 2017
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Document Summary
Cmn2173 - viral advertising, interactivity and mutual production. New trend in viral ads is that consumers create their own ads. When video sharing became easy, the companies realized that people used the social network as an extension of interpersonal connection, so they started using the internet for advertising. Created campaigns and contests to get people to create ads for the companies, free advertising. Consumers therefore produce for the advertisers and becomes producers while also consuming. This new media extends the environment of the old media, uses interactivity. Interactivity: provides the interface between human and machine, creation of space, place, and environment where the user can determine the outcome or navigate it in their own way. Creates the illusion of control - the consumer thinks they are in control but whatever the consumer does can be used by the advertisers in order to repackage and resell their product (using the consumer"s ideas to resell)
