CMN 2173 Lecture Notes - Lecture 10: Health Literacy, Oliviero Toscani, Binary Opposition
18 Sep 2017
School
Department
Course
Professor
Document Summary
Pitch is a way to show your interest in an ad and how you"re going to expose them. Bring the hidden ideologies up and expose the truth behind the ad/brand. Show why we buy it even though we know the unethical behaviour behind how the product is made and stuff. Identify what you have to chosen to critique, why, what you are exposing (and you have to narrow it down) You also have to provide the written script of the pitch and email it to both the prof and ta. A pitch describes the proposal for your ad in order to select the best or most suitable one that ts the purpose of the assignment. The pitch will describe the cause of your assignment, the execution of it (content), and the creative approach to it. Saying theres more to the story and heres the symptoms to the story and make it intriguing - uncovering something.
