CMN 2173 Lecture Notes - Lecture 6: Demography Of The United States, Single Parent, Anti-Consumerism
18 Sep 2017
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Industrial design, loft apartments with no objects but the basic furniture. Generation x: young teens and twenties by late 1980"s (born late. Interested in money but just spend and spend paycheck to paycheck: changes now: ambitious, want everything culture, but their way, positive, future oriented, selective about what they consumed. Increase esteem and belongingness: socializing with friends in market places (malls, desired intensely entertaining marketplaces, mass media experiences, and advertisements (needed to be engaging, hate being sold to, face-to-face communication, ad-savvy, marketers redesign authenticity of ads. Intertextuality: advertisers call on viewers memories or celebrity scene from tv: 4 important themes and 2 sub-themes that consistently show up in their ad messages geared at media savvy, young-adult consumers: Images of shared values and ideology: create desire for the product - gives evidence for the image of characters, situations, denotative meanings, allegories, symbolisms, freedom, subversion of stereotypes, example: saturn car ad.
