CMN 2173 Lecture Notes - Lecture 1: Product Placement
29 Mar 2016
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Product placement all these ads are directed at you. So they replaced to the content that we want. Advertising is not separate from its social context. It is a prominent feature in modern society. It is an industry connected closely to other cultural industries. Techniques of adversiting have changed with technology and society. Advertising techniques have changedfrom availability of the product to embellishing the product. Advertising provides values, ideologies, products, gives us a contour about whats in today and whats not but also communicates our identity. They are illuminating that you can control the product Looking at ad from semiotic, critical and anthropological perspective. Pick and ad and argue something about an ad and criticize it, write an essay about it and present it. Find out as much as possible about this ad and argue something about it. Any kind of ad, it could be a logo, radio ad, magazine ad.
