CMN 3103 Lecture Notes - Lecture 5: Focus Group, Trauma Trigger, Group Dynamics

• School: University of Ottawa
• Department: Communication
• Course: CMN 3103
• Professor: Peruvemba Jaya

Document Summary

Facilitated by a moderator (maybe 2 depending on size) Over-reaching (over ambitious, prying, traumatic, time management) Large amounts of information in short amounts of time. Used to gather information from transient populations. Do not usually require complex sampling strategies. Places participants on a more even footing with each other and the investigator. E(cid:454)plore unanticipated topics as the(cid:455) arise in the course of the group"s discussion. Focus group attendance is voluntary; insufficient number may attend. The duration of each focus group needs to be fairly brief. Different analysis than surveys or even individual interviews. Only group, not individual, responses are obtained in the results. Multicultural context sometimes you may need to conduct the focus group in another language other than english and french. Introduction and introductory activities: basic rules and guidelines, question and answer, special activities or exercises, sensitivity issues (trigger warnings) Clearly defined objective and or research problem.