CMN 3103 Lecture Notes - Lecture 4: Phoneme, Confirmation Bias, Active Listening

• School: University of Ottawa
• Department: Communication
• Course: CMN 3103
• Professor: Peruvemba Jaya

Document Summary

Interviews some kind of interaction and more in depth questions instead of yes/no or pick one of the above: not a survey, but a conversation, analyzing and presenting the data is different from survey/quantitative methods. Its still about their story; enable them to give the participant a voice to express their thoughts and feelings, but guide them through your preplanned questions or topics. Types of interviews: standardized interviews, formally structured, semi-standardized interviews, guided or focused, unstandardized. Questions to avoid: affectively worded questions, produce a negative emotional response, double barreled questions, asks for response to two issues in a single question, complex questions, long or involved questions. Telephone interviews: advantages, reduced staff requirements, widespread geographic areas, economical, can be recorded, disadvantages, subjects with no telephone, unlisted numbers, caller id, loss of visual cues. Dramaturgical approach: building rapport, establish common ground, appearance and demeanor, social interpretations, nonverbal channels: body gestures, signs, phonemic sounds.