CMN 3103 Lecture Notes - Lecture 2: Operationalization, Nonprobability Sampling, Reconsideration Of A Motion

• School: University of Ottawa
• Department: Communication
• Course: CMN 3103
• Professor: Peruvemba Jaya

Document Summary

Process of reflection allows us to understand ourselves in relation to other people (social identity theory: ex. Foundation of communication and thought: two distinct parts, word, symbol, term (have meaning from the perspective we are defining it as, definitional element. Ideas & theory: theory-research, come before empirical research; lead to refutation through research, research-theory, research leads to theory development, research initiates, reformulates, deflects and clarifies theory. The blended model: the spiraling research approach, begin with a rough idea, gather theoretical information, reconsider and redefine. Formulate a rough question: visit the library, conduct both online and in print searches, make a list of search terms, evaluate the results. Evaluating web sites: wiki sou(cid:396)(cid:272)es a(cid:396)e useful, (cid:271)ut do(cid:374)"t (cid:396)ely o(cid:374) it as a (cid:272)(cid:396)edi(cid:271)le sou(cid:396)(cid:272)e, check url, domain, date of last update, corroborating information. Operationalization: conceptualize, providing a working definition of a concept, operationalize, providing the criteria for measuring a concept.