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Lecture 2

CMN 3103 Lecture Notes - Lecture 2: Nonprobability Sampling, Reconsideration Of A Motion


Department
Communication
Course Code
CMN 3103
Professor
Peruvemba Jaya
Lecture
2

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Lecture 2
Designing Qualitative Research
PURPOSE OF SOCIAL SCIENCE RESEARCH
!To uncover the underlying patterns of social life which may be
regularly appearing and typical and expected, or there can also be
some variations and reactions.
!We accomplish this by developing and refining theory, which can
then be tested through empirical research.
THEORY
!What is theory: a broad set of statements that describe a particular
phenomenon.
!Theory can be explanations about a phenomenon and can be used
to classify events whether those have already occurred or can be
used in predicting the future to some extent.
!The starting point or smaller units for theory building is the use of
concepts.
CONCEPTS
!Symbolic elements
!Foundation of communication and thought
!Two distinct parts
o!Symbolic elements (word, symbol, term)
o!Definitional element
IDEAS AND THEORY
!Theory – Research
o!Ideas & theory come before empirical research; lead to
refutation through research
!Research – Theory
o!Research leads to theory development
o!Research initiates, reformulates, deflects and clarifies theory
A BLENDED MODEL
!The Spiraling Research Approach
o!Begin with a rough idea
o!Gather theoretical information
o!Reconsider and redefine
!Idea, Theory, Design, Data, Analysis, Dissemination,
Collection
REVIEWING THE LITERATURE
!Formulate a rough question
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