CMN 3103 Lecture Notes - Lecture 5: Focus Group, Group Dynamics

• School: University of Ottawa
• Department: Communication
• Course: CMN 3103
• Professor: Peruvemba Jaya

Document Summary

If you want you could go back and ask the people who hardly speak (they may not be comfy) have them come in for one on one interview. o! Sometimes you start with too many ideas. o! But you can"t have everything on that and talk about focus group. People lose interest and people don"t have time. Therefore you have to bring down and see how many issues are going to be laid out to the people. Large amounts of information in short amounts of time. Places participants on a more even footing with each other and the. Explore unanticipated topics as they arise in the course of the. Do not usually require complex sampling strategies. investigator group"s discussion. Different analysis than surveys or even individual interviews. Focus group attendance is voluntary; insufficient number may attend. The length (duration) of each focus group needs to be fairly brief. Only group, not individual, responses are obtained in the results.