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Class Notes for CMN3174 at University of Ottawa (UOTTAWA)

UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture 1: Lecture 1

OC4015971 Page
26 Feb 2016
30
Ad replicates power relationships of patriarchal (male-dominant) nature. Money has a gender and that gender has testicles. Hetrosexual ideologies is a
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UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture Notes - Lecture 9: Group Sex, Gender Inequality

OC4015973 Page
26 Feb 2016
16
Keep changing things to keep things fresh o! In north america, alcohol is a social experience. Roots of our culture in north america stems from the cul
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UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture Notes - Lecture 6: Sexual Objectification, Hypermasculinity, Eating Disorder

OC4015972 Page
26 Feb 2016
18
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UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture Notes - Lecture 10: Critical Left, Mass Society, Industrial Revolution

OC4015973 Page
26 Feb 2016
20
Each historical period has consciousness related to it. What it is like to think and feel like you? o! 80s industrial revolution kicked it o! new type
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UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture Notes - Lecture 8: Wagon, Global Warming, Asian Americans

OC4015973 Page
26 Feb 2016
14
America as a society and as a culture are very individualistic o! In canada we"re the other end of spectrum. Us has least number of laws governing hate
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UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture Notes - Lecture 2: Gang Bang, Dolce & Gabbana, Rape Culture

OC4015972 Page
26 Feb 2016
28
Ad industry is very smart in those terms. Very common to see implied orgy theme in high end ads. Ad touched on a delicate spot of politics. Very import
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UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture Notes - Lecture 7: Cultural Revolution, Liberal Fascism, Political Correctness

OC4015973 Page
26 Feb 2016
12
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UOTTAWACMN3174Michael StrangeloveWinter

CMN3174 Lecture Notes - Lecture 12: Commodity Fetishism, Focus Group, Convergent Thinking

OC15289106 Page
5 Feb 2017
1
Focuses on the way design structures in advertising influence our judgements. Some structures can serve to enhance creative effectiveness. Janusian app
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UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture Notes - Lecture 5: Netflix, Consumerism, Southern Baptist Convention

OC4015972 Page
26 Feb 2016
14
The mass communication system tells us about what the think of each other. Before any woman couldn"t get anything without male approval. Now women are
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UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture Notes - Lecture 4: Cultural Revolution, Consumerism, Volkswagen

OC4015973 Page
26 Feb 2016
15
Using the right set of rules / algorithm. Coded messages to reach gay lesbian market place without pissing off the homophobic. Expensive to run 2 ads s
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UOTTAWACMN3174N/ ASpring

CMN3174 Lecture Notes - Lecture 4: Dreadlocks, Masturbation, Ejaculation

OC2870603 Page
29 Jun 2016
8
Culture is always about appropriation (ex. running with scissors for dreadlocks because its my culture not yours) Generally don"t use all capitals but
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UOTTAWACMN3174Michael StrangeloveFall

CMN3174 Lecture 12: Lecture 12

OC4015972 Page
26 Feb 2016
9
Connect the product to the promise of what"s missing in life. We buy not our of need in contemporary society. We buy the product to fulfill something e
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