CMN3174 Lecture Notes - Lecture 2: Gang Bang, Dolce & Gabbana, Rape Culture
26 Feb 2016
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Ad industry is very smart in those terms. Very common to see implied orgy theme in high end ads. Ad touched on a delicate spot of politics. Very important the understand the culture in advertisement. Modernism was a time when truth was clear and existed. Countercultural ads are not pretty and soaked up and empty of meaning. Ad produces propaganda for commodity on behalf of capitalism. Ad obscures (complicates) the manner in which capitalism creates and maintains society. Ads at best create wants they merely serve. Ad changes mass consumers more than reflects them. A tv show, movie, art work or song merely reflect something. Mostly it affects us in the way its suppose to affect is. These systems have cracks in them and programmed messages get through. We all play a role in reproducing structures that oppress (dominate) us. Before we are aware of them, we have these ideas of ways of being that gets us.
