CMN3174 Lecture Notes - Lecture 4: Cultural Revolution, Consumerism, Volkswagen
SchoolUniversity of Ottawa
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Using the right set of rules / algorithm.
Dual market approach
Coded messages to reach gay lesbian market place without pissing off the
Expensive to run 2 ads so run 1.
Gay / lesbian consumer and watch what we do.
•!Ads on it could go either way
o!Creating multiple meanings or interpretations
o!This is all very focused on urban centers
Lipstic – Lesbian
Community like a lot of communities contested
Communities today within communities (lesb/hetro) identity is debated, its
Fashion is indicative of personal freedom as well as political choice.
Sex and the City
Capitalism privileges heterosexual relationships.
Heterosexist character says the man / woman + couple of kids
Capitalism will fall tomorrow if we were rational and discipline in spending
Capitalism wants us to be selfish and generous.
Iceberg – Neoconservative
•!Weakens bonds that once kept families together
•!Weakens the traditional family
•!Drives people into heterosexual relationships
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