CMN3174 Lecture Notes - Lecture 3: Erving Goffman, Angelina Jolie, Subvertising
26 Feb 2016
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Ad is at its best when its countercultural. Ads like early christianity is at its best confrontational. We can"t live in an exposed world without being affected. Ads are perfect cultural mirror to any society. At some point we have to recognize evil. Rich people today have far more children than less rich. Commercialism is our better judgment - james twitchell. Most ads men are portrayed bigger than women. Ads (corporations) not governments are primary censors of material. In us, canada but not in china (china is state oriented) Women will be sitting, men will be standing. Point is made in contemporary advertising, there seems to be an equivalence of women to men. Ad responds to that and the physical status in ads is changing. Male model in the ad performs the role. Man is portrayed sitting (with a pipe and a newspaper) o!
