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Lecture 3

CMN3174 Lecture Notes - Lecture 3: Erving Goffman, Angelina Jolie, Subvertising


Department
Communication
Course Code
CMN3174
Professor
Michael Strangelove
Lecture
3

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Lecture 3
Ad is at its best when its countercultural
Ads should make you a little uncomfortable.
Asstrotizing
!Ass in focus / Centre of attention
Corporations aggressively defend hyper masculinity.
Modernism and post modernism
Soft sell
Ads like early Christianity is at its best confrontational
Ad seeks to make connections
!Values
!Meaningful relationships
Pg 13 “ad reflect not effect….ideologies”
!We can’t live in an exposed world without being affected.
Consumers participate in their own manipulation.
!We participate in our own objectification.
Men vs. women
!Active vs. passive
!Standing vs. sitting
Missing man in Black families in US
Subvertising
!Ad busters
!Anti-brand
Ads often reflect our values and behaviours
Ads are bias
Ads are perfect cultural mirror to any society.
James was a conservative scholar.
The beginning quote of the chapter…
!Overstating the opposition
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