CMN3174 Lecture Notes - Lecture 3: Erving Goffman, Angelina Jolie, Subvertising
SchoolUniversity of Ottawa
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Ad is at its best when its countercultural
Ads should make you a little uncomfortable.
•!Ass in focus / Centre of attention
Corporations aggressively defend hyper masculinity.
Modernism and post modernism
Ads like early Christianity is at its best confrontational
Ad seeks to make connections
Pg 13 “ad reflect not effect….ideologies”
•!We can’t live in an exposed world without being affected.
Consumers participate in their own manipulation.
•!We participate in our own objectification.
Men vs. women
•!Active vs. passive
•!Standing vs. sitting
Missing man in Black families in US
Ads often reflect our values and behaviours
Ads are bias
Ads are perfect cultural mirror to any society.
James was a conservative scholar.
The beginning quote of the chapter…
•!Overstating the opposition
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