CMN3174 Lecture Notes - Lecture 8: Wagon, Global Warming, Asian Americans
SchoolUniversity of Ottawa
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CHAPTER 5 – ETHNIC ADVERTISING
•!Most contested notion in academics
Section of symbolic representation
•!Representation of black in children’s books
•!Notion of culture is highly contested
•!Theories of culture
o!Material and symbolic notions of culture
•!America as a society and as a culture are very individualistic
o!In Canada we’re the other end of spectrum
US has least number of laws governing hate speech.
Similar behaviours but meaning is different
•!US vs. Canada
We have noted resistance of notion of culture.
You are what you are as an individual.
A culture, a society sees itself as distinctly indepth.
•!Culture is the way we speak about external influences.
•!Sociologists say and reflect Americans are significantly influenced
by external forces.
Meanings are embedded in cultural objects.
Culture – invisible and visible world
Culture is a highly disparted notion.
Relationship between the individual to the group.
Man against man struggling.
We have a long history of warfare.
Other notions that see cooperation and altruism (unselfishness).
Cognitive capabilities in any sound system
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