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Lecture 8

CMN3174 Lecture Notes - Lecture 8: Wagon, Global Warming, Asian Americans


Department
Communication
Course Code
CMN3174
Professor
Michael Strangelove
Lecture
8

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Lecture 8
CHAPTER 5 ETHNIC ADVERTISING
Subculture
Ideology
!Most contested notion in academics
Section of symbolic representation
!Representation of black in children’s books
Culture
!Notion of culture is highly contested
!Theories of culture
o!Material and symbolic notions of culture
!America as a society and as a culture are very individualistic
o!In Canada we’re the other end of spectrum
US has least number of laws governing hate speech.
Similar behaviours but meaning is different
!US vs. Canada
Socialistic
We have noted resistance of notion of culture.
You are what you are as an individual.
Independence
A culture, a society sees itself as distinctly indepth.
External influences
!Culture is the way we speak about external influences.
!Sociologists say and reflect Americans are significantly influenced
by external forces.
!
Meanings are embedded in cultural objects.
Culture – invisible and visible world
Culture is a highly disparted notion.
Relationship between the individual to the group.
Man against man struggling.
We have a long history of warfare.
Other notions that see cooperation and altruism (unselfishness).
Cognitive capabilities in any sound system
!Animals
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