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Lecture 6

CMN 4115 Lecture Notes - Lecture 6: Video Lesson, Digital Commons, Netflix


Department
Communication
Course Code
CMN 4115
Professor
Michael Strangelove
Lecture
6

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Lecture 6
Presentation 1 – Children and Advertising
!29$ per capita by next year that we will pay for CBC services
!CBC planning on the plan launch for Digital TV
!Between 2010 and 2012 the % of Canadians with access to the
internet continues to rise
!A continual need for CBC web presence
!Concerns about Advertising to Kids
!Children’s advertising is correlated with
o!Youth obesity
o!Diminished creativity
!CBC can create responsible policy to regulate children’s Digital
Channels.
!We can make CBC cool.
!Advertising is currently necessary for survival.
!The CBC Mandate takes precedence.
Presentation 2 – Refuting the Right
!Public vs. private broadcasting
!Programming by CBC
o!Investigative journalism
!The PBS model
o!Receives $445 Million from the Corporation for Public
Broadcasting
o!Relies on donations to survive, especially from certain donors
o!These donors develop a special influence over the network.
!Entirely public funded CBC
o!No ads
o!Wholly Canadian programming
o!BUT not practical in the current states of affairs.
o!Outright privatization?
!CBC reaches all corners of Canada.
!Policy makers say govt. should be run like a business that’s what
republicans / conservatives usually believe.
o!Expectation of profit.
o!Complete rethinking of govt. is and what it should be
o!Fits into corporate interest
0.3% of the Canadian national budget allocated to the CBC.
Conservative and religious rights are terrified of social system, and the
collective.
Accusing CBC of being the state broadcaster
The Coach Brothers – Combined weather on 80 billion $
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