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Lecture 4

CMN1148 Lecture 4: chapter 4

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University of Ottawa
Sherry Ferguson

Tuesday, November 8, 2016 Chapter 4 Understanding, Navigating, and Managing Our Identities Power distance: extent to which we believe those in power should look and act powerful Uncertainty avoidance: how much we accept and need rules, bureaucracy, clear delineation of responsibilities Individualism-collectivism: extent to which we see individuals as primary resource for decision making and problem solving Achievement-nurturance: extent to which we value stereotypically masculine traits vs stereotypically feminine traits Rokeach belief system: - identified way in which credible threats to belief system can destroy self-identity - demonstrated that some beliefs are more important than others to us - the most important beliefs are located at the centre of our value system Type A beliefs: related to physical reality Type B beliefs: ego-centred beliefs that require zero consensus Type C beliefs: authority beliefs Type D beliefs: beliefs derived from authority figures Type E beliefs: beliefs about arbitrary and inconsequential matters of taste Self verification theory: we want others to see us as we see ourselves Impression management: the way we create impressions in the ey
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