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CMN1148 Day 1 lecture notes.docx

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Sherry Ferguson

Communication Process: The Fundamentals (Day 1) Lecture by Dr. Sherry Ferguson What is Communication? The process of acting upon information (Someone/Something says or does something and others respond with words or actions.) Human Communication: The process of making sense out of the world and sharing it with others Interpersonal Communication: The process of engaging in simultaneous and mutually influential interaction with others *Foundation of organizational communication Organizational Communication: The process of making sense out of the world and sharing that sense with others in order to achieve mutual goals in organizational contexts Why We Communicate:  Physical needs – request for coffee and muffin at Pivik  Identity needs – joining one of the cultural student organizations on campus  Social needs – calling friend to ask if (s)he plans to attend company barbeque  Practical needs – purchase of books Why Models? Models help to  Explain communication processes  Visually depict relationships  Pinpoint reasons for breakdowns Some Early Models: Classics in the Field  Aristotle  Lasswell  Shannon and Weaver  Berlo  Schramm  Dance  Barnlund   Aristotle – 300 BC A simple communication model with a sender transferring a message containing information to a receiver.  Speaker, speech, audience  One way and linear  Focus on act of persuading  To persuade, speaker  must know demographics of audience  E.G., Ages, gender, social status, etc. Three kinds of appeals that a speaker could use:  Ethos – Source credibility  Pathos – Emotional appeals  Logos – Logical appeals Source Credibility Factors  Safety or trustworthiness  Expertise  Sociability  Composure  Dynamism Lasswell - 1948  Communicator (Who?)  Message (Says What?)  Channel (In what channel?  receiver (To Whom?)  Effect (With what effect?)  Added concept of effects  Often applied in political contexts Shannon Weaver - Mathematical Model - 1949  Extended Aristotelian model  Added concept of
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