CMN 1160 Lecture Notes - Lecture 2: Old Media, Canadian Content, Horizontal Integration

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Pervasiveness of media, who produces controls and consumes media, time space compression/collapse of time and space. Time space compression- vast global distances are compressed since 1750s. Concern over corporate convergence- vertical integration (company controls everything from production to distribution,) horizontal integration (idea that a company buys companies in other sectors i. e. bell and rogers buying leafs for broadcasting) Old media: limited supply of homogenous content, undifferentiated reception and effect, delivered to passive mass audience. New media: multiple and diverse sources, multiple and diverse content t, varied and unpredictable reception and effect, delivered fragmented audience. Shannon and weaver model- mathematical theory of communication. Three problems that are tied to communication: technical problem- how accurate is the message transmitter, how precisely is the meaning conveyed, effectiveness problem, how effectively does it effect peoples behavior. Info source- producer, transmitter- how the message is encoded, channel- how its sent out, receiver- decodes the message, destination- where the message arrives.