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CMN1160 (207)
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Lecture

CMN 1160 Lecture #4 .docx

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Department
Communication
Course
CMN1160
Professor
Dina Salha
Semester
Fall

Description
CRM 1160: Lecture #4 Jan 31 2012 Case Study: Rosie the Riveter  the only pool of people they could use for labour were women in the American society­ in the 1940s after  the war.  American government had a double task­ they had to convince women that it was okay to leave home and  work, and second that they would replace the jobs men, untraditional jobs. This character was created  by advertisers and the American government to introduce the idea that women  could do masculine jobs.  WWII­ Government decided to mobilize the movement of omen in the previously male­dominated job  market   Creation of the fictional character: Rosie the Riveter government:  the power of the govt to influence the economy was limited  govt resisted the idea of propaganda propaganda films were disguised as factual films, giving info and facts they started creating poseters:  the strongest image in the picture is the larger man beside her,  this portrays that there isn’t equality.  the idea of being patriotic to your country   because of her look­ strong, confident in nov 1941, the War advertising council was formed with the guidance of the Office of War Information   advertising was the best way to sell products or win good 
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