Com. occurs in diff. levels:
- Ind. Level (intra-personal) (News show clip)
- Cultural level (culture com.) (Disney clip)
- Social level (inter-personal) (Russell Peters clip)
- Org. com.
Com. “is” our life:
- Face-to-face com.;
- Indirect com.;
- Oral and visual
*Even mis-com. proves the importance of (proper) com.
- Stereotyping (“Monster in Law” clip)
- Mis-understanding (Equality in the workplace from “The Office”)
- Conflicts and wars (“what would you do?” ABC clip – discrimination against a muslim
What is com.? (2 approaches)
- From the sender perspective
- From the receiver
*Com. is important from both perspectives.
A more plausible approach
To see communication combining:
1. Intentional; unintentional CMN1160 14/01/2013
2. Verbal, or symbolic
Definition: Com. is seen as the process through which messages (both intentional and
unintentional), create meaning.
Berger, P. & Luckman T (1967). The social construction of reality
- The role of the media in constructing the reality in our soc.
- There is a constant tension or influence between soc. and their communicative
Com. and social reality “dialectical process”
- Process between soc. and its members;
- Cultural values and social norms controlling communica