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CMN1160 (207)
Dina Salha (43)

feb 11 CMN 1160 Uses and gratification.docx

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Dina Salha

UsesandgratificationAdvancedfunctionalismUses and gratification introduces the psychological factorUses and gratificationsThe classic functionalism of Lazarsfeld insisted on the sociological aspects of functionalism rather than psychological aspectsNew variant of functionalism that concentrates exclusively on the psychological aspects uses and gratifications meaning each individual has needs and use certain things to satisfy themselvesBrief reminderThe essential traits of functionalism a functionalist envisions every institution notably the media institutions as being dependant on the desires and needs of individualSo if the media exist it is strictly to respond to our needsIf they did not respond to our needs they would disappearIn this view the contemporary American society is the best way to respond to a maximum number of desiresIt constitutes the achievement of each society a model to which all societies aspireBecause of this optimistic vision of social formations functionalism tends to ignore critical approachesIt simply confirms that society results from the necessity to respond to human needsUses and gratificationsAdopting the point of view of the individual and not that of the mediaThe fundamental question that is asked is why and how do we use or do we consume the mediaWe use the media because they offer the functional equivalents to human interactionAccording to uses and gratifications we use the media as sources of entertainment and information
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