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Dina Salha (43)

Lecture 4

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Dina Salha

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stWeek 4 January 31Case Study Rosie the Riveter American society found that the functionalist model fit AmericansWWII government decided to mobilize the movement of women into the previously maledominated job marketCreation of fictional character Rosie the RiveterTwo major reasons for the alliance between media and government 1 The power of the government to influence the economy was limited 2 Government resisted the idea of propaganda In November 1941 The War Advertising Council was formed with the guidance of the Office of War InformationAdvertising was the best way to sell products or win good will during the warGovernments conception of the population as having limited receptivity and limited understandingMan Power Commission CampaignConcentrated on 2 things oproviding women with encouragement to enter the labour force especially in male jobs and convincing the public that the traditional
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