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Communication (1,829)
CMN1160 (207)
Dina Salha (43)
Lecture 7

Lecture 7.docx

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Department
Communication
Course
CMN1160
Professor
Dina Salha
Semester
Summer

Description
Lecture 7 thMarch 6 2012Advertising and the Rise of Consumer SocietyShift from traditional to modern societyShift from a village setting to an urban setting with industrialization of production and systemization of timeRaymond Williams on the History of AdvertisingThree strategies 1 Tracing the institutionalization and systematization of persuasion from something specific as grabbing individuals attention to an institution of consumption 2 Contextualization back to changes in society 3 Observing changes in methods that fit in the context of changing organization About Women The Case of AdvertisingFunction of Advertising a reviewEconomic sell a productcommodityTo make public HabermasHabermas to make public relies on the assumption that facts will be made public for the application of reason by th
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