CMN 2101 Lecture Notes - Lecture 12: Deep Structure And Surface Structure, Content Analysis, Comparative Historical Research

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mohammed El Hashash

Document Summary

Historical comparative research design & content analysis. This research is well suited for examining the combinations of social factors that produce a specific outcome (i. e. traditional vs citizen journalism, voting patterns etc. ) November 7th 2017: looks at trends over time i. e. (cid:862)ho(cid:449) has the cbc as pu(cid:271)li(cid:272) (cid:271)(cid:396)oad(cid:272)aste(cid:396) (cid:272)ha(cid:374)ged/e(cid:448)ol(cid:448)ed o(cid:448)e(cid:396) ti(cid:373)e? (cid:863) i. e. (cid:862)ho(cid:449) has so(cid:272)ial (cid:373)edia affe(cid:272)ted (cid:448)oti(cid:374)g patte(cid:396)(cid:374)s a(cid:373)o(cid:374)g canadia(cid:374)s? (cid:863) From a macro-level (a holistic) approach (over a lengthy period of time) Builds theory to explain similarities/differences in societal processes. Context of period being studied is crucial. Conceptualize object of inquiry (understanding what we want to study) Locate evidence (i. e stats, lit review, archives: evaluate quality of evidence (authenticity, no fraud of primary sources, organize evidence. Archives/unobtrusive data sources (ex. pyramids in egypt, tombstones: criticisms to confirm authenticity, external: context (place and time) of evidence. Internal: digs deeper (looks at people mentioned, witnesses, lexicon of the time) Primary sources: letters, diaries, newspapers etc. from that time period.