CMN 2135 Lecture Notes - Lecture 2: Faculty (Division), Psychographic

• School: University of Ottawa
• Department: Communication
• Course: CMN 2135
• Professor: Marie Pierre David

Document Summary

The goal is to impact your audience: you need to fulfill their needs, your audience wants to be informed/entertained/persuaded etc. , they want to be captivated. You have 1000s of beliefs related to economy, politics, education, social practices, ways of doing things etc: attitudes, predisposition to respond, react to objects, others, situations, ways of doing, thinking, seeing. Choosing a topic and approach: choose a topic that helps you reduce the distance between the audience and yourself. Remember: you want to adapt to the listeners so you can captivate their attention. What do you share with them? (same background, age, beliefs, values, historical context etc. ) The audience"s profile needs to guide you: choose a topic you are comfortable with (no highly painful or emotional content) Issues that are current and vital have more meaning than those remote in time/place. Some topics are inappropriate, trivial (dental hygiene), too sensitive to discuss in certain time periods.