CMN 2148: Lecture #11 Nov 28th 2012
Watch the corporation and utilize those examples for the exam.
Exam is not cumulative 6,7,8,9
Organization as Psychic prison
Organization as flux and transformation
organization of instrument of domination
Is it hopeless?
There are real and virtual grassroots efforts all over the world committed to making a difference and having
an impact on domination of organizations.
In fact we could say that the use of the technology and global consciousness can lead to a reining in of the
Academic world is in a shift and we are part of it.
What is the role of organization in reining in this beast?
A monster that has become such a driving force in our society that we start to forget what our rights and
In their book Excellent Public Relations and Effective Organizations (2002), Grunig et al examined the role
of communication practitioners in building effective relationships with all of their stakeholders. They asked:
Profitable, do good in the community, those that don’t have bad public image excellent organizations what
do they have alike?
How does public relations make an organization more effective and how much is that contribution worth
What are the characteristics of a public relations function that are most likely to make organization
They looked at excellent organizaitons and the role of PR in that excellence
They argue that organziations have an impact beyond their own bottom line. They also affect other
organizations individuals and publics in society.
When it is called a VP of administatr quite high position
Excellent Organizations must be socially responsible: According to Grunig et al. “none of the financial success that can be attributed to PR must come at the cost
of social responsibility.”
In fact, the most effective organizations they stuied relied on PR to help determine which stakeholder
groups were strategic for it and then to help develop credible, longterm relationships with those
These kinds of relationships can only happen when the organization acknowledges the legitimacy of the
public, listens to its concerns and deals with any negative consequences it may be having on that public.
identifying key stakeholders
Ray Anderson, Greenest CEO IN THE WORLD:
Interface founder and Chairman Ray Anderson experienced a “spear in the chest” when he first read Paul
Hawkens’ the ecology of comme