CMN 2170 Lecture Notes - Lecture 4: Technological Convergence, Sun Media, Quebecor World

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Lecture 4: the political economy debate of media ownership concentration. Diffusion: a social process through which people talking to people spread an innovation. Yet, mass media companies are businesses that primarily serve the interests of their owners and stockholders. 1983: 50 companies owned 90% of media consumed by americans. In television, 5 producers account for 85% of the market. Horizontal mergers (across industries) always reduce competition. Us media giants and their assets: viacom. Tv stations (15 of top 20 tv markets) Content (paramount, simon & schuster, touchstone, etc. : disney. Tv/radio stations (10 tv stations, 53 radio stations) Content/production (disney pictures, hollywood pictures, magazines, books, newspapers, internet: clear channel. Radio/tv stations ( 36 tv stations, over 1200 radio stations, premier radio network syndicates over 100 programs) Internet (aol has larget isp in the world with 37m customers) Tv networks (hbo, cnn, cinemax, cartoon network, etc. ) Content/production (warner bros. studies, time magazine, little brown & co. , etc. : news corp.

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