CMN 2173 Lecture Notes - Lecture 12: Racial Profiling, Sexual Dysfunction, Stereotype
6 Oct 2017
School
Department
Course
Professor
Document Summary
Sex in advertising is often much more subtle than the in your face approach we see in programs and articles for example. Its not unusual for people to think that sex in advertising is unethical. Tom reichert says that for the right product it is a useful attention-grabbing creative device. Whereas kathy forde says that using sex in advertising is lazy, as it"s an abuse of tired clich s and visual boredom. Argument: sex in advertising, no crime here! Common themes follow the buy this, get this formula. Sexist attitudes work their way into our belief systems over time: provocative dressed women in suggestive poses constitute a fair portion of sexual images. In some cases women are subservient to their male counterparts. Men often watch as their women strip, dance, or playfully tease them in some other manner: keep in mind that sexual information isn"t inherently degrading to women or men.
