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CMN2173 (79)
Lecture

FEBRUARY 11 (CHAPTER 3).docx

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Department
Communication
Course
CMN2173
Professor
Michael Strangelove
Semester
Winter

Description
ADVERTISINGAND SOCIETY – FEBRUARY 11 MIDTERM READINGS: - All of Chapters 1 + 2 - Chapter 3 (p. 64 - 71, 90 - 115, 121) - Slideshows (text content) Class was mostly a discussion about school system and how a class is managed – not truly pertinent to the material. Read about Stuart Hall! (There’ll be an exam question about him) CHAPTER 3 – VALORISTION p. 121 - Capitalist system creates value from consciousness.  Consciousness industry  Eg. Education system – shaping thought and behaviour. - Through consuming advertising, off-time is converted int
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