CMN 2173 Lecture Notes - Microsoft Powerpoint, Clairol, Mass Media
23 Feb 2014
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The section of sex and advertising not on the midterm: 115, 121. They are part of normative debate: eg. Advertising is part of a much larger meaning system - (mass media) Tools and production are removed from us, as well as time. All of this affects the motivation and management system. Ratings themselves are an agreed upon illusion/myth/falsehood. They are produced so the network can negotiate with advertisers on a rate. Those in the profession recognise that the numbers are highly flawed. Not representative of general population at all. It is hidden within the cloak of rationality. Underneath, we find humanity - errors, myths, irrationality. However flawed ratings may be, they are accepted. Textbook marxist view trying to fit the modern economy into the theory gap in time leaves this flawed. Mass media not characterized by what is put in, but taken out . Understudied field of a prominent, present subject.
