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Lecture

FEBRUARY 7 (CHAPTER 3 CONT'D).docx

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Department
Communication
Course
CMN2173
Professor
Michael Strangelove
Semester
Winter

Description
ADVERTISINGAND SOCIETY – FEBRUARY 7 CHAPTER 3 CONT’D p. 93 – 111 - Media follows values  Segmented media  (providing advertising depending on groups of people) • Eg. TSN will have different advertising than TLC - MTV – Example of blurring  Content becomes an ad.  Eg. ET – first movie where there was product placement.  Changes the way musicians write  Visual integration fixes the meaning for audience (overstated)  Book views as negative, taking away interpretive power.  Rather, not enough connection between the two. • Too much analysis of one or the other, not so much together. • Cinematography – complex. More ambiguous. p. 102 `1980`s ultimate triumph’ - Exchange value vs use value – not as important. - Network programming and mediocrity  Pop culture – mediocre.
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