Class Notes (835,727)
Canada (509,353)
Communication (1,829)
CMN3102 (54)
Lecture

CMN 3102-Lecture #4.docx

3 Pages
44 Views
Unlock Document

Department
Communication
Course
CMN3102
Professor
Ivan Katchanovski
Semester
Winter

Description
CMN 3102: Lecture #4  Jan 28th 2014  Sampling and Survey Research   A major method of quantitative research  use in CSL research projects of MC research projects  advantages and disadvantages :  examples: textbook survey of American students  world values surveys research question and/or hypothesis  exampels: what are attitudes of Canadoans towards social media?  Attitudes of Canadians towards social media differ be age groups  Selecting sample  Questionnaire  Language/ languages  Type of survey  Pilot testing  Population and Sample:  Population: all cases about which one seeks knowledge  Population of Canada  University of Ottawa students. Etc  Sample: people/ elements selected for investigation  Sample of Canadians  Sample of university of Ottawa students  Primarily used in survey research.  Representative sample: a sample containing the essential characteristics of the population  Probability sample: a sample selected using a random process such that each element in the population  has a known probability of being selected.  Weight: makes a sample representative when there are small deviations  Example: many samples in world values surveys.  Convinience sample: participants. Respondents are selected based on their convenient availability  Snowball Sample: the researcher makes contact with some individuals who in turn provide contacts for  other  participants  Sometimes students who participate in survey studies are asked to come up with the names of some non­ students who may be willing to participate.   Purposive sample:  Non random selection of par
More Less

Related notes for CMN3102

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit