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Lecture 3

CMN 3103 Lecture 3.docx

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Department
Communication
Course
CMN3103
Professor
Peruvemba Jaya
Semester
Fall

Description
CMN 3103: Lecture #3  Sept 12 2013  Group:  Amanda el Azzi  Stefania  Cara Cochrane  Sam Jotham  Caleigh Stefania  Sarah  TA: Kelsey Power­ [email protected]  Designing Qualitative Research:    Purpose of social science research : To uncover the underlying patterns of social life which may be regularly appearing and typical and expected  or there can also be some variations and reactions.  We accomplish this by developing and refining theory, which can then be tested through empirical research.  What is theory : a broad set of statements that describe a particular phenomenon.  Theory can be explanations about a phenomenon and can be used to classify events whether those have  already occurred or can be used in predicting the future to some extent.  The starting point or smaller units for theory building is the use of concepts.  Concepts:   Symbolic elements  foundation of communication and though  two distinct parts  symbolic elements (word, symbol, term)  definitional elements  Ideas and Theory:   Theory – research  ideas and theory come before empirical research; lead to refutation through research  Research­ Theory­ Research leads to theory development  Research initiates, re formulates, deflects and clarifies theory Communication accommodation theory­ sometimes when e interact depending on who they are, there is a  belief that we tend to over compensate, talk down to them etc. We feel the need to accommodate our  communication. A blended Model:  The Spiraling research approach : Being with a rough idea  Gather theoretical information  Reconsider and redefine  Idea, Theory. Design , data, analysis  Dissemination, collection  Reviewing the Literature: Formulate a rough question  Visit the library  Conduct both online and in print searches  Make a list of search terms  Evaluate the results.  Evaluating Web sites:  Stay away from Wikipedia  Information to check on every website  URL  Domain Date of last update  Corroborati
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