CMN 3144 Lecture Notes - Lecture 5: Swot Analysis, Survey Data Collection

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: David Likely

Document Summary

Could do a media analysis of what is being reported by various outlets. Look at the uptake of gift cards by consumers. Develop several research questions for the topic. Find the most overarching question umbrella approach. Think about methodology and what is possible. 1 on 1 interview, rather than a discussion group where the individual may not be comfortable and open about the topics. Confirm the nature of the problem and situation = informed response. Learn about what worked well and what could have worked better. Use audience feedback in order to improve a program or inform a response to an issue. Demonstrate the efficacy of the communications plan and how it responds to immediate and long-term needs. Win the support of your administration for your initiative with a track record of success. Reinforce the potential impacts on future behaviours and perceptions. Never communicate anything that cannot be measured.